Let's talk growth

Results you can point to.

Strategy is cheap. These are documented outcomes from real B2B engagements - brands winning the AI answer, ads that pay for themselves many times over, and websites rebuilt into lead-generating experiences.

0AI share of voice vs competitors
0return on Google Ads spend
0website conversion rate

Work delivered for teams at

CausewayCloudSenseCopart UKZema GlobalVBOX AutomotiveRACELOGIC
Results shown across this page are from individual engagements and campaigns, and are not attributed to any single company.
Success story · SEO & AEO

Owning the AI answer for an entire category.

When buyers asked Google and AI assistants about a major industry regulation, one brand needed to be the answer. A hub-and-spoke content strategy - pillar guides, supporting articles, webinars and event panels, all structured for AI - made them the most-cited domain for the prompts that matter commercially.

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✦ AI Overview

The upcoming mandate will fundamentally transform the industry - replacing manual paperwork with structured digital data, speeding up approvals and improving cash flow across complex supply chains…

◆ Featured brand - cited +5 times in this one answer
Pillar guideThe 2029 mandate: what companies need to know◆ Featured brand
WebinarKey takeaways for SMEs and supply chains◆ Featured brand
Event panelPanel discussion: the mandate & its industry impact◆ Featured brand

How it all links together

From research to citation: keyword and prompt research decides what to create, the content cluster answers it from every angle, and the technical layer - schema, internal links, crawler access - makes it all machine-readable. AI engines reward the whole system, not individual pages.
1 · RESEARCH 2 · CONTENT CLUSTER 3 · STRUCTURE 4 · RESULT internal links Keyword & prompt research the real questions buyers ask Google & AI assistants, mapped to pages Supporting articles each answers one question, fast PILLAR GUIDE the definitive answer on the topic Webinars & video transcribed & repurposed as pages FAQs & comparisons matched to real buyer prompts Schema markup FAQ · Article · Organisation - so machines understand every page Related pages & clusters every page links to its siblings, proving depth on the topic AI crawler access GPTBot, Gemini & friends allowed in - most sites block them ✦ AI OVERVIEW CITATIONS Cited by ChatGPT, Gemini & Google AI Overviews #1 cited domain Page-one rankings the same structure wins classic SEO
The numbers behind it

Measured, tracked, improved every week.

AI visibility isn't a feeling - it's tracked prompt by prompt against named competitors. Within weeks the brand's domain became the most-cited in its category.

Owned domain citation rate vs competitors

How often AI engines cite the brand's website directly, compared to competitor domains · weekly
Your companyCompetitor ACompetitor B
8%4%0% 8.1% - highest in category

Prompt share of voice

How often each brand appears across the tracked commercial prompts
Your company
0
Competitor A
0
Competitor B
0
Competitor C
0

Prompt visibility rate - week by week

Share of tracked prompts where the brand appears · near-zero before the programme, then a step-change as optimised content was indexed
40%20%0% Peak · 41.7% Week 1 · 3% Week 2 · 6% Week 3 · 9% Week 4 · 32% Week 5 · 36% Week 6 · 41.7% Week 7 · 39% week 1week 2week 3week 4week 5week 6week 7
Success story · Website experiences

Websites rebuilt as lead-generating experiences.

Bold, animated, interactive - not brochureware. Product finders that route every visitor to the right answer in three clicks, live value dashboards that prove ROI, and journeys personalised by industry and role.

Interactive product finder

Built for a complex multi-product platform: pick your industry, pick your role, see your products - self-service in seconds. Watch it work:

Interactive lead qualifier

Five quick questions rate what matters to the visitor, an email unlocks demo videos tailored to their answers - every submission a self-qualified, sales-ready lead. Watch it work:
0sitewide conversion rate uplift after interactive modules & persona journeys
0drop-off in the enquiry journey after form & friction fixes
0more MQLs month-on-month from personalised content & CTAs

Want numbers like these next to your name?

Tell me a little about your business and your biggest growth challenge - I'll come back within one working day with an honest view of where I can help, and where I can't.

Start the conversation
Want numbers like these for your business? Let's talk it through, live - 30 minutes.
Chris Chapman - Your Digital Partner
CC
Chris Chapman
Founder · Your Digital Partner
in Connect on LinkedIn

The person behind the numbers.

No account manager, no junior handling your account behind the scenes - just one senior marketer who owns strategy, execution and reporting from the same pair of hands.

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13+ years in digitalTrained at Mercedes-Benz & Volkswagen Group
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£4m+ pipelineGenerated in the last three years
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Data decidesHeatmaps, A/B tests, analytics - proof over opinion
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AI-firstAEO & AI embedded in everything I build
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