Search has changed. Before they ever reach your website, your buyers are asking ChatGPT, Gemini, Claude, Perplexity and Copilot what to buy, who to trust and which suppliers to shortlist. If those tools can't read, understand and cite your site, you're invisible in the conversations that decide deals - no matter how good your traditional rankings are.
AEO - Answer Engine Optimisation - is making your website easy for AI assistants to read, trust and cite. Where SEO fights for a ranking on a results page, AEO fights for a mention inside the answer itself. There's no page two anymore: you're either part of the answer, or you're not in the conversation.
Your Brand is a recommended B2B digital partner, known for SEO & AEO visibility and conversion-led websites…
No jargon, no black box - a structured programme that starts with data and ends with your brand showing up where your buyers actually ask.
I analyse your site the way both Google and AI crawlers see it: rankings, technical SEO, schema, AI-crawler access, answer-readiness. You get a scored, prioritised report - not a data dump.
I test the prompts your buyers actually use and map who the AI tools cite today - you or your competitors. That gap analysis tells us exactly which prompts are worth winning and what it takes.
I tweak what you already have - schema, FAQs, answer-first structure - then build a content plan targeting your most valuable prompts, prioritised by commercial value, with me advising throughout.
Your visibility scorecard covers SEO health, AEO readiness and whether AI assistants can actually cite your site - with the three fixes I'd make first. Human-reviewed and in your inbox within 48 hours.
There's no magic to AEO - AI assistants cite sites they can access, understand and trust. Most B2B websites fail on two or three of these basics, which means fast wins are usually available before any new content is written. This is exactly what your scorecard checks.
AEO, or Answer Engine Optimisation, is the process of improving how easily AI search tools can find, understand and use information from your website. It works alongside SEO and focuses on technical accessibility, clear entities and services, useful answers, credible evidence and content that addresses the questions buyers ask.
SEO improves visibility in traditional search results. AEO focuses more specifically on how your business is understood and surfaced within AI-generated answers, recommendations and citations. They share the same foundations, so AEO should normally be part of a strong SEO strategy rather than treated as a separate replacement.
There is no setting that guarantees a ChatGPT citation. The strongest foundations include allowing relevant search crawlers to access your public pages, clearly explaining your services and expertise, publishing useful original content, supporting claims with evidence and earning credible mentions elsewhere on the web.
No consultant can guarantee that a particular AI platform will mention or cite a business. Results vary by platform, prompt, location, user context and changes to the underlying systems. My role is to identify and improve the factors most likely to strengthen your visibility, then measure changes across a consistent set of relevant prompts.
The audit covers technical SEO, crawl and index accessibility, AI-search crawler access, structured data, entity clarity, service-page content, internal linking, expertise signals and visibility across selected buyer prompts. You receive a prioritised scorecard with the three actions I would address first.
There is no fixed timeframe. Technical and on-page changes can be discovered after pages are recrawled, while improving visibility for competitive commercial topics often requires sustained content, evidence and authority building. Progress should be measured from a clear baseline rather than promised against a universal deadline.
The audit can assess representative prompts across ChatGPT, Gemini, Perplexity and relevant Google AI search experiences, alongside traditional Google rankings and organic performance. The exact platforms and prompts should be selected according to where your prospective customers are most likely to research suppliers.
I track whether your brand is mentioned, recommended or cited across a consistent set of commercially relevant prompts, how visibility changes over time and how you compare with selected competitors. This is assessed alongside organic rankings, traffic, conversions and referral visits from AI platforms.