Four additions that turn an SEO report into one that reflects GEO too. Tap a step to see the detail and the one task to do this week.
Are you tracking who AI engines actually cite, not just where you rank?
Ranking position tells you where a page sits in Google's results. It tells you nothing about whether ChatGPT, Gemini, Perplexity or Google's AI Overviews actually name your brand when someone asks the underlying question. Those are different measurements, and a report built only for the first one is blind to the second. Pick your 10-15 real buyer questions, run them through the major AI engines on a set schedule, and log whether you're named - and who's named instead of you.
What tool do I need to measure AEO visibility and citations?
Manual tracking is a genuine starting point and costs nothing but time - but it depends on someone remembering to run it every month. If you'd rather it ran on a schedule, a dedicated AEO/GEO tool queries the AI engines for you and hands back a dashboard instead of a spreadsheet, like this:
Bundled in on Marketing Hub Pro and Enterprise, using CRM data you already hold. On other tiers, including Starter, it's a separate product from $50/month with its own 28-day free trial.
Explore HubSpot AEO →Enter your own domain and your competitors', and it shows the prompts you currently rank for (and don't), plus recommendations for closing the gap. Runs a 14-day free trial.
Explore Searchable →How do you measure AEO and GEO performance across different LLMs?
Share of voice measures visibility across search and social. Share of model is the AEO/GEO equivalent - the proportion of your tracked queries where your brand appears across the LLMs that matter to your buyers (ChatGPT, Gemini, Perplexity, and Google's AI Overviews). It's not a replacement for share of voice, it's a parallel line on the same chart, specifically for measuring how you perform inside AI-generated answers rather than traditional search.
Can your stakeholders see how GEO connects to the metrics they already trust?
The fastest way to lose stakeholder buy-in is to hand them a second, separate report full of unfamiliar terms. Put the new GEO metrics next to the SEO metrics they already trust, on the same slide, so the story reads as one continuous picture rather than two competing dashboards.
No. Extend your existing SEO report with citation tracking and a share of model metric rather than building a separate system - the goal is one dashboard, not two.
You can start with manual tracking at no cost beyond time. When you want it running on a schedule, Semrush, Ahrefs, HubSpot AEO and dedicated platforms like Searchable all do this - which fits best depends on what you already run.
Only on Marketing Hub Pro and Enterprise, where it's bundled in. On other tiers, including Starter, it's a separate product from $50/month with a 28-day free trial.
Track share of model - the percentage of your tracked buyer queries where each LLM names your brand - alongside your existing share of voice figure. It sits next to share of voice rather than replacing it, giving you one metric for traditional search and one for AI-generated answers.
Need a hand setting this up?
Whether it's adding this to a tool you already run or picking a new one that fits your budget, get in touch and I'll help you choose and set it up.